Privacy Policy
THE TRU-MARKETS PRIVACY POLICY
The Privacy Policy (“Privacy Policy” or the “Policy”) governs the personal information that Tru-Markets, LLC. ("Tru-Markets ", “company,” "we", "us" or "our") uses, collects and stores from our visitors and users (“you,” “your,” “visitors,” or “users”) through our website (the “Site”) . “Personal information” means information which identifies you, such as your name, affiliated company, address, telephone number, e-mail address and user preferences. This Policy is incorporated by reference to Tru-Market’s Terms and Conditions of Use. You accept this Policy when you use our Site. We may amend this policy at any time by posting a revised version on our Site.
This Privacy Policy is effective November 1, 2011.
A. Confidential Information and How it’s Protected
Tru-Markets’ objective is to provide an online marketplace for users to offer and bid on materials. After completion of a transaction, user hereby authorizes Tru-Markets to use its company name and logo in the promotion of the marketplace. Upon request, a user may also consent to allow Tru-Markets to use and disclose additional personal information, including transactional history. However, Tru-Markets may use and disclose generic, non-personal information about its users and transactions for such things as case studies, market research, and statistical studies.
We use security measures to protect your personal information and to control access to it, including computer safeguards and encryption.
B. Information We Collect and How it’s Used
Our Site's registration form requires users to provide valid personal information. This information is never sold or rented out to third parties. Your personal information is also used to contact you when necessary (for instance to verify registration information or to facilitate user transactions). Business information that is collected is used to check your qualifications for registration. Third parties may be used to verify the identity of the user, perform any necessary financial authorizations to assist in user transactions or assist in protecting your personal information.
Your personal information is also used to send you Tru-Markets’ periodic newsletters, as well as other helpful and pertinent information about Tru-Markets services, such as customer alerts containing information we believe may be of interest to you. A user, however, may opt-out from receiving our newsletters or alerts.
We log your Internet Protocol (“IP”) address, browser type, access times, and referring site to help diagnose potential problems with our server and to administer our Site. Your IP address is used to gather broad demographic information. This generic information may be disclosed to third parties.
C. Cookies
Our Site may use cookies to keep track of your usage. We use cookies to deliver content specific to your interests, to save your username so you don't have to re-enter it each time you visit our Site, and for other purposes. We use a third-party tracking service that uses cookies to track non-personal information about visitors to our Site in the aggregate. This is collected to track usage, volume, and conversion statistics to improve the content and functionality of our Site.
D. Demographic Information
Demographic and profile data is also collected at our site. We use this data to tailor the visitor's experience at our Site, showing content that we think may be of interest, and displaying the content according to user preferences.
E. Disclosing Personal Information
You acknowledge and agree that Tru-Markets has the right, but not the obligation, to monitor the Site electronically from time to time and to disclose any personal information, without notice to the user, in connection with fraud prevention, a law enforcement investigation, governmental request or legal action; as required by law or regulation; or if we reasonably believe it is necessary or appropriate to protect Tru-Markets, its users or the public.
F. Changes to Our Privacy Policy
We will occasionally update this Policy. If we make changes to this Policy, we will revise the Policy to reflect such changes and revise the Policy’s effective date. We encourage you to periodically review this Policy to be informed of how we are protecting your personal information.
